The War for Influence and Attention: Why Companies Often Lose out to Solo Bloggers

The War for Influence & Attention: Why Companies Often Lose out to Solo BloggersOne of the biggest struggles that companies face is finding marketers that stand out from the crowd, particularly with content creation.

I saw a forum post not long ago where someone asked what blogs they follow for marketing information. Interestingly enough, most of the people that responded mentioned individuals rather than company blogs.

Isn’t it interesting that when it comes to influence, solo bloggers often outperform well-funded companies? Some businesses even have 6-7 figure marketing budgets dedicated to online marketing.

So how is it that solo bloggers are able to effectively compete against larger businesses for attention? And what can companies do to create more engaging content? Here are a few things to consider.

Read More

11 Powerful Content Amplifiers for Blogging and Content Marketing

11 Powerful Content Amplifiers for Blogging and Content Marketing

Creating and promoting content is a big challenge for marketers, but you can use these content amplifiers to significantly extent the reach of good content.

Read more...

10 Things Experts Haven’t Told You about Email Outreach for Content Promotion

10 Things Experts Haven't Told You About Email Outreach for Content Promotion

Using email to promote content is a method that marketing experts recommend. This article provides a few tips I’ve learned to increase its effectiveness.

Read more...

19 Competitor Backlink and Mention Monitoring Tools

19 Competitor Backlink and Mention Monitoring Tools

Monitoring competitors is one of the best ways to find new ideas for content, links and promotion. Here are some tools that you can use to monitor them.

Read more...

Short vs Long Form Content: The Truth about Content Length

Long vs Short Form Content: The Truth about Content Length

Studies show that long articles tend to do better than short content for SEO and social shares, but this article explains why long isn’t always best.

Read more...
SUBSCRIBE for ACCESS
All rights reserved © Small Business Ideas Blog, 2014
THANK YOU for SUBSCRIBING
Join the Small Business Ideas Blog Newsletter to stay updated and also get access to member only downloads and content, including special reports, studies and articles I write on other blogs. Some member bonuses include:
  • 50+ Free Tools & Resources for Business Automation
  • Study: How LinkedIn Publishers Get Featured on the Pulse
  • How to Build Relations with Influencers
  • and more!
Thanks for signing up for our newsletter. Please check your email and click the confirmation link to confirm your email address and receive your free bonuses.
SUBSCRIBE for ACCESS
All rights reserved © Small Business Ideas Blog, 2014
THANK YOU for SUBSCRIBING
Join the Small Business Ideas Blog Newsletter to stay updated and also get access to member only downloads and content, including special reports, studies and articles I write on other blogs. Some member bonuses include:
  • 50+ Free Tools & Resources for Business Automation
  • Study: How LinkedIn Publishers Get Featured on the Pulse
  • How to Build Relations with Influencers
  • and more!
Thanks for signing up for our newsletter. Please check your email and click the confirmation link to confirm your email address and receive your free bonuses.