E-commerce Giveaway Fail: A Case Study with Lots of Fun Lessons

E-commerce Giveaway Fail: A “Case Study” with Lots of Fun LessonsRecently, I read about how Greenbelly was able to launch their brand on a $75 budget and gather around 4,000 email addresses. I read a bunch of giveaway case studies and was inspired to try it out myself.

I decided to try out a group giveaway myself, similar to Greenbelly, to see if I could kick start my email list growth and re-launch my e-commerce blog.

I was able to get 6 other brands to participate, but unfortunately, our giveaway didn’t do nearly as well as hoped, gaining less than 100 emails. I wanted to share some lessons learned and some mistakes you should avoid if you want to run a successful giveaway.

 

Greenbelly’s success story

Greenbelly was able to launch a really successful campaign generating over 4,000 email leads and significant sales by partnering with established brands in their giveaway. They spent $75 on product and did no other marketing.

Their giveaway was a success because some of the brands that they partnered with were well established and promoted the giveaway, resulting in lots of participants. Gleam gives extra entries if people refer their friends, so this allowed the giveaway to spread even further.Read More

Viraltag Social Media Scheduling Tool Review

Viraltag Chrome Plugin

Viraltag is a social media scheduling tool for Pinterest, Twitter, Facebook, LinkedIn, Tumblr and Instagram. Here is my review of this tool.

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10 Things I Learned from Trying to Sell Products and Services

10 Things I Learned from Trying to Sell Products & Services

Selling is something that a lot of entrepreneurs struggle with. Here are some of the lessons I’ve learned from selling over the past few years.

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5 Takeaways from Studying Articles that Went Viral on Popular Blogs

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Studying top content marketers is a good way to see what works and what doesn’t. This article reveals 5 marketing lessons from articles that went viral.

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7 Counter-intuitive Things You Need to Do to Become Productive

7 Counter-intuitive Productivity Tips

Productivity tips commonly overlooked by struggling business professionals.

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THANK YOU for SUBSCRIBING
Join the Small Business Ideas Blog Newsletter to stay updated and also get access to member only downloads and content, including special reports, studies and articles I write on other blogs. Some member bonuses include:
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  • Study: How LinkedIn Publishers Get Featured on the Pulse
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