According to a study by Forrester Research, 93% of internet traffic to websites come from search engines.

Another study by Outbrain looked at 100 million sessions to websites in their network and found that search sends 3x more traffic than social media.

SEO is still one of the most important ways to get targeted leads and traffic to your website.

But with all the information available about SEO, why are people still struggling with it?

Marketing tactics become less effective when everyone is using them. Sometimes it’s actually more effective to use tactics that aren’t as popular because there’s less competition.

And here’s the best part…

Some of these tactics actually make SEO easier than what most people are trying to do.

Want to know which tactics influencers are using to outrank their competition? In this article, I’ll cover 7 unpopular marketing tactics that are still great for SEO.

Read More

If you’ve been reading other online marketing blogs, then you have probably heard about how important it is to promote your content.

Experts also recommend using email outreach as a mean of promoting your content.

I’ve sent out hundreds of emails over the past few years to promote articles on my blogs and in this article, I’ll share a few things I’ve learned that other experts don’t usually mention when they talk about using email for content promotion.

Read More

In recent years, a lot of SEO’s have come to believe that offsite duplicate content can hurt your search engine rankings.

I’ll admit that I was one of them and I think in some cases that it can.

But there are legitimate reasons for duplicate content, like syndicating your articles to higher traffic sites for more exposure.

While syndication can get your more traffic and exposure, it DOES create duplicate content on the web.

And when search engines rank content, they usually only show one copy of an article in the search results.

With updates in Google’s algorithm that penalize off site duplicate content, a lot of SEO’s avoid duplicating content like the plague.

Is syndication a good strategy? Or is it dangerous for SEO?

Let’s take a closer look…

Read More