Blogging and content marketing are becoming increasingly important for promoting businesses online. Setting up content for effective social sharing can greatly increase the viral nature of content distribution and get you more visitors for each article you write.

In this article, I want to talk about how I accidentally increased social sharing for a blog post on my blog. The post was title 101+ Source for Blog Content Ideas and I was using email outreach to let people know about the post since it was a new blog.

About half way through my email outreach campaign, I made some adjustments to the post to make it more sharable. One of the things that I did was add a text based image to the top of the post, which basically contained the title of the post and some graphic elements.

The post was published in July of 2013 and since then has received 52 Pinterest shares. And this is on a new blog with little previous exposure. The Pinterest sharing on this post accounts for nearly half of the social shares on this post – which was a surprise since I was mostly trying to generate sharing through Twitter.

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