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10 Things Experts Haven’t Told You about Email Outreach for Content Promotion

10 Things Experts Haven't Told You About Email Outreach for Content Promotion

If you’ve been reading other online marketing blogs, then you have probably heard about how important it is to promote your content.

Experts also recommend using email outreach as a mean of promoting your content.

I’ve sent out hundreds of emails over the past few years to promote articles on my blogs and in this article, I’ll share a few things I’ve learned that other experts don’t usually mention when they talk about using email for content promotion.

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Buzzstream Review: A Tool for Email Outreach Management

Buzzstream ReviewEmail outreach is an effective way to promote your brand, but it can also be very time consuming.

Quite a few software tools have been created to help make email outreach simpler and one of the most popular tools for email outreach is Buzzstream.

I’ve tried Buzzstream myself and this post goes into some of the features and the pros and cons of using Buzzstream.

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Syndicating Content: Get More Traffic Without Screwing Up Your SEO

Syndicating Content: Get More Traffic Without Screwing Up Your SEOIn a previous article, I wrote about how many SEO’s are needlessly afraid to syndicate content because they don’t want to get a duplicate content penalty with Google.

I also mentioned that I was planning on syndicating my own content to get more leverage from articles that I write.

Before you go off and do the same, I want to discuss syndication in more detail as well as some more specifics on how I plan to syndicate.

Syndication can give you more exposure for each article you write. Sometimes much more.

 

In this post, I’ll discuss:

– Why Google says there’s no penalty for offsite duplicate content

– How search engines treat offsite duplicate content

– How to safely syndicate content for more leverage

– Where to syndicate your articles and what to look for

 

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Multiply Reach with Syndication: Why Offsite Duplicate Content Isn’t Always Bad

My SEO Duplicate Content ExperimentIn recent years, a lot of SEO’s have come to believe that offsite duplicate content can hurt your search engine rankings.

I’ll admit that I was one of them and I think in some cases that it can.

But there are legitimate reasons for duplicate content, like syndicating your articles to higher traffic sites for more exposure.

While syndication can get your more traffic and exposure, it DOES create duplicate content on the web.

And when search engines rank content, they usually only show one copy of an article in the search results.

With updates in Google’s algorithm that penalize off site duplicate content, a lot of SEO’s avoid duplicating content like the plague.

Is syndication a good strategy? Or is it dangerous for SEO?

Let’s take a closer look…

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110+ Keyword Research Tool Alternatives to Google Keyword Planner

Update: With some contributions from the SEO/SEM Group on LinkedIn, there are now over 80 tools and ideas on this list.

Update #2: I’ve updated this post. The original post contained around 60 keyword tools and ideas, but the updated post now contains over 100. Feel free to suggest any tools that I missed in the comments below.

I started doing SEO around 2005 or so and back then, it was pretty easy. Yahoo site explorer was an awesome backlink tool and70+ Keyword Research Tools & Ideas by @sbizideasblogprovided a ton of backlink data. Google keyword tool was the top keyword research tool because it provided data straight from Google.

Things have definitely changed a lot since then. Yahoo site explorer is long gone and now Google has made moves to hide keyword data. Many keywords are no longer showing in Google Analytics and many people have complained that Google keyword planner shows very little if any long tail keyword data.

A lot of people are saying “just create quality content”, but keyword research and SEO are far from dead. In fact, I was able to increase traffic to this blog by 1,380% in 2014, even though I only created 10 blog posts.

I don’t think that Google will ever conceal all keyword data. They will most likely always display high volume keywords so that Adwords advertisers will be able to target them. After all, Google generates most of its revenue from ads.

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Join the Small Business Ideas Blog Newsletter to stay updated and also get access to member only downloads and content, including special reports, studies and articles I write on other blogs. Some member bonuses include:
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SUBSCRIBE for ACCESS
All rights reserved © Small Business Ideas Blog, 2014
THANK YOU for SUBSCRIBING
Join the Small Business Ideas Blog Newsletter to stay updated and also get access to member only downloads and content, including special reports, studies and articles I write on other blogs. Some member bonuses include:
  • 50+ Free Tools & Resources for Business Automation
  • Study: How LinkedIn Publishers Get Featured on the Pulse
  • How to Build Relations with Influencers
  • and more!
Thanks for signing up for our newsletter. Please check your email and click the confirmation link to confirm your email address and receive your free bonuses.