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E-commerce Giveaway Fail: A Case Study with Lots of Fun Lessons

E-commerce Giveaway Fail: A “Case Study” with Lots of Fun LessonsRecently, I read about how Greenbelly was able to launch their brand on a $75 budget and gather around 4,000 email addresses. I read a bunch of giveaway case studies and was inspired to try it out myself.

I decided to try out a group giveaway myself, similar to Greenbelly, to see if I could kick start my email list growth and re-launch my e-commerce blog.

I was able to get 6 other brands to participate, but unfortunately, our giveaway didn’t do nearly as well as hoped, gaining less than 100 emails. I wanted to share some lessons learned and some mistakes you should avoid if you want to run a successful giveaway.

 

Greenbelly’s success story

Greenbelly was able to launch a really successful campaign generating over 4,000 email leads and significant sales by partnering with established brands in their giveaway. They spent $75 on product and did no other marketing.

Their giveaway was a success because some of the brands that they partnered with were well established and promoted the giveaway, resulting in lots of participants. Gleam gives extra entries if people refer their friends, so this allowed the giveaway to spread even further.Read More

Viraltag Social Media Scheduling Tool Review

Viraltag Social Media Scheduling Tool ReviewOne of the biggest challenges of social media marketing is publishing frequently and consistently on your social media channels. Consistent publishing is important if you want to grow your followers and maintain visibility on social media.

Scheduling tools are a must for social media and in this article, I’ll be discussing my experiences with Viraltag, which allows you to scheduled posts on Facebook, Twitter, Pinterest, Tumblr, LinkedIn and Instagram.

Disclaimer: I am participating in a plan that gives bloggers 6 months of free Viraltag for reviewing their tool and there are affiliate links in this post. However, all opinions are mine and evaluations are objective.Read More

10 Things I Learned from Trying to Sell Products and Services

10 Things I Learned from Trying to Sell Products & ServicesOver the past year or so, I’ve been playing around with the idea of selling online courses about business and marketing.

I’ve only pitched one of them to my email list on this blog, but I also created a couple of course on Udemy.

I’ve been in business since about 2004, but I have to admit that I still have a lot to learn about selling. So that’s one of the things I’ve been studying and experimenting with recently.

Although the course creation approach hasn’t done amazingly well so far, I’ve learned a lot about selling from trying it out. In this article, I’m going to try to summarize a few things I’ve learned about selling so far.

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Buzzstream Review: A Tool for Email Outreach Management

Buzzstream ReviewEmail outreach is an effective way to promote your brand, but it can also be very time consuming.

Quite a few software tools have been created to help make email outreach simpler and one of the most popular tools for email outreach is Buzzstream.

I’ve tried Buzzstream myself and this post goes into some of the features and the pros and cons of using Buzzstream.

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How to View Twitter Share Counts after Twitter’s API Shutdown

How to View Twitter Share Counts after Twitter’s API ShutdownMany of you may have noticed that on November 24, 2015, Twitter removed its share counts and tweet buttons have been replaced with buttons that do not show the number of tweets that a web page has received.

Twitter’s decision to close off its API has also affected many other apps that display Twitter share numbers, including SharedCount and Scrapebox which now are unable to display the number of Twitter shares.

I’ve found a few options to view Twitter share counts. Here they are:

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SUBSCRIBE for ACCESS
All rights reserved © Small Business Ideas Blog, 2014
THANK YOU for SUBSCRIBING
Join the Small Business Ideas Blog Newsletter to stay updated and also get access to member only downloads and content, including special reports, studies and articles I write on other blogs. Some member bonuses include:
  • 50+ Free Tools & Resources for Business Automation
  • Study: How LinkedIn Publishers Get Featured on the Pulse
  • How to Build Relations with Influencers
  • and more!
Thanks for signing up for our newsletter. Please check your email and click the confirmation link to confirm your email address and receive your free bonuses.