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The War for Influence and Attention: Why Companies Often Lose out to Solo Bloggers

The War for Influence & Attention: Why Companies Often Lose out to Solo BloggersOne of the biggest struggles that companies face is finding marketers that stand out from the crowd, particularly with content creation.

I saw a forum post not long ago where someone asked what blogs they follow for marketing information. Interestingly enough, most of the people that responded mentioned individuals rather than company blogs.

Isn’t it interesting that when it comes to influence, solo bloggers often outperform well-funded companies? Some businesses even have 6-7 figure marketing budgets dedicated to online marketing.

So how is it that solo bloggers are able to effectively compete against larger businesses for attention? And what can companies do to create more engaging content? Here are a few things to consider.

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11 Powerful Content Amplifiers for Blogging and Content Marketing

11 Powerful Content Amplifiers for Blogging and Content Marketing One of the biggest challenges that content marketers face is getting traffic to their blogs. Both content creation and content promotion are time consuming, but necessary steps to get results.

I’ve noticed that some influencers use certain tactics to greatly increase the reach of their content. I call these “content amplifiers” as incorporating these simple ideas into your content can greatly expand your reach, resulting in more targeted traffic and customers.

This effect is amplified even more as your own audience grows. Below, I’m going to share 11 powerful content amplifiers that influential bloggers are using to significantly increase their traffic and reach.

NOTE: I also republished this on my other blog at Web Developers Etc.

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10 Things Experts Haven’t Told You about Email Outreach for Content Promotion

10 Things Experts Haven't Told You About Email Outreach for Content Promotion

If you’ve been reading other online marketing blogs, then you have probably heard about how important it is to promote your content.

Experts also recommend using email outreach as a mean of promoting your content.

I’ve sent out hundreds of emails over the past few years to promote articles on my blogs and in this article, I’ll share a few things I’ve learned that other experts don’t usually mention when they talk about using email for content promotion.

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19 Competitor Backlink and Mention Monitoring Tools

19 Competitor Backlink and Mention Monitoring ToolsOne of the biggest challenges for SEO professionals and social media marketers is getting links and social shares to their content. One way people find opportunities is to find competitors, discover which sites are linking to them and then asking those site owners to link to their site.

However, a shortcoming of this approach is that sometimes your competitors continue to get new links and social shares long after the article has been published. Being able to monitor those articles or domains for new links and social shares would help you to continuously gets links and shares to your own content, wouldn’t it?

Fortunately, such tools exist. Here are a few tools that can help you monitor your competitors for new links, social shares and content.

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Short vs Long Form Content: The Truth about Content Length

Long vs Short Form Content: The Truth about Content LengthEveryone’s talking about how awesome long form content is. In fact, several people have released studies showing how long form content performs better than short content.

Despite this, I’ve seen plenty of situations where people failed with long content. They spent a lot of time creating a massive resource that didn’t get much traction.

If long form content is so great, then why isn’t everyone doing it?

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Join the Small Business Ideas Blog Newsletter to stay updated and also get access to member only downloads and content, including special reports, studies and articles I write on other blogs. Some member bonuses include:
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Thanks for signing up for our newsletter. Please check your email and click the confirmation link to confirm your email address and receive your free bonuses.
SUBSCRIBE for ACCESS
All rights reserved © Small Business Ideas Blog, 2014
THANK YOU for SUBSCRIBING
Join the Small Business Ideas Blog Newsletter to stay updated and also get access to member only downloads and content, including special reports, studies and articles I write on other blogs. Some member bonuses include:
  • 50+ Free Tools & Resources for Business Automation
  • Study: How LinkedIn Publishers Get Featured on the Pulse
  • How to Build Relations with Influencers
  • and more!
Thanks for signing up for our newsletter. Please check your email and click the confirmation link to confirm your email address and receive your free bonuses.