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The War for Influence and Attention: Why Companies Often Lose out to Solo Bloggers

The War for Influence & Attention: Why Companies Often Lose out to Solo BloggersOne of the biggest struggles that companies face is finding marketers that stand out from the crowd, particularly with content creation.

I saw a forum post not long ago where someone asked what blogs they follow for marketing information. Interestingly enough, most of the people that responded mentioned individuals rather than company blogs.

Isn’t it interesting that when it comes to influence, solo bloggers often outperform well-funded companies? Some businesses even have 6-7 figure marketing budgets dedicated to online marketing.

So how is it that solo bloggers are able to effectively compete against larger businesses for attention? And what can companies do to create more engaging content? Here are a few things to consider.

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11 Powerful Content Amplifiers for Blogging and Content Marketing

11 Powerful Content Amplifiers for Blogging and Content Marketing One of the biggest challenges that content marketers face is getting traffic to their blogs. Both content creation and content promotion are time consuming, but necessary steps to get results.

I’ve noticed that some influencers use certain tactics to greatly increase the reach of their content. I call these “content amplifiers” as incorporating these simple ideas into your content can greatly expand your reach, resulting in more targeted traffic and customers.

This effect is amplified even more as your own audience grows. Below, I’m going to share 11 powerful content amplifiers that influential bloggers are using to significantly increase their traffic and reach.

NOTE: I also republished this on my other blog at Web Developers Etc.

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Short vs Long Form Content: The Truth about Content Length

Long vs Short Form Content: The Truth about Content LengthEveryone’s talking about how awesome long form content is. In fact, several people have released studies showing how long form content performs better than short content.

Despite this, I’ve seen plenty of situations where people failed with long content. They spent a lot of time creating a massive resource that didn’t get much traction.

If long form content is so great, then why isn’t everyone doing it?

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5 Takeaways from Studying Articles that Went Viral on Popular Blogs

bl064b-headerLast year, Twitter announced that they were going to shut down the API that allowed users to display Twitter share counts on their website. Before that happened, I decided to scrape social share counts from some of the most well known blogs that used content marketing to successfully grow their businesses.

I then sorted the data and took a close look at some of the articles that went viral on these blogs. Some blogs have articles that got shared over 10,000 times.

In this article, I take a closer look at some of the most shared articles on these blogs and what we can learn from their success.

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5 Lessons from Guest Posting on Popular Blogs

5 Lessons from Guest Posting on Popular BlogsI did a little guest posting last year and targeted some of the best blogs. Asides from the exposure, I’d have to say that one of the best benefits of guest posting is getting feedback from editors that will make you a way better writer.

In fact, if you think you’re a good writer, try writing for some of the top blogs in your niche and see what happens. You’ll probably learn a few things and gain some insights from more experienced bloggers.

It’s easy to post on your own blog, because anything you can publish anything you want to post. When writing for other people, you will have to adapt your writing to their audience and the editor’s preferences.

But writing for other blogs can help you rapidly improve your writing skills. Here are 5 things I learned from guest blogging on other popular blogs.

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All rights reserved © Small Business Ideas Blog, 2014
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Join the Small Business Ideas Blog Newsletter to stay updated and also get access to member only downloads and content, including special reports, studies and articles I write on other blogs. Some member bonuses include:
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SUBSCRIBE for ACCESS
All rights reserved © Small Business Ideas Blog, 2014
THANK YOU for SUBSCRIBING
Join the Small Business Ideas Blog Newsletter to stay updated and also get access to member only downloads and content, including special reports, studies and articles I write on other blogs. Some member bonuses include:
  • 50+ Free Tools & Resources for Business Automation
  • Study: How LinkedIn Publishers Get Featured on the Pulse
  • How to Build Relations with Influencers
  • and more!
Thanks for signing up for our newsletter. Please check your email and click the confirmation link to confirm your email address and receive your free bonuses.